ReBrick Blog

Welcome to the ReBrick Blog

Welcome to the ReBrick blog! Your one-stop destination for the updates and development on ReBrick. Check back every Monday to read the ReBrick'er of the Week article, and come back Friday to find out the most popular bookmarks of the week. Of course, don't forget to stop by in-between then for any other news! Got questions, concerns, or general feedback? Leave us a comment!

Lego man with pencil
photo of FreddieFH
0 Times Viewed
23rd july 2014 at 07:56

 “I think the future of great design is about harnessing the collective intelligence of the crowd.”

Stiven Kerestegian is a Senior Manager, Open Innovation in the LEGO® Group. He orchestrates the Open Innovation strategy, eco-system and toolbox. The LEGO Group has been working with open innovation for a long time, but when the decision was made to actually systematize this capability by creating an Open Innovation department, Stiven was a founding member.

But what exactly is Open Innovation?

“That’s actually very easy; Open Innovation is innovating outside of the traditional boundaries of corporate organizations,” Stiven explains. “Corporate organizations traditionally have a group of individuals that are working on designing new products or solving an issue. You hire employees, you hire creators and they are the ones to solve these problems. And that is the traditional way of doing things.”

“Open innovation is reaching beyond the traditional borders. It can be employees doing something outside their specific area of expertise. It can be reaching out to fans, as the LEGO Group has done historically, for ideas on great new sets or innovation of new products. Or it can be collaborating with external companies”.

“One of the really interesting things about open innovation is that you can’t really prognosticate what type of value you are going to get. So you create a great experience or a great touch point for people to collaborate or participate. And then from that value is created,” Stiven tells us.

One example of Open Innovation that Stiven has been involved in is the new LEGO Ideas platform:

“LEGO Ideas as we know it today wouldn’t be a reality if we didn’t have the pilot experience with CUUSOO and all the internal cross departmental collaboration that was required to make this happen. It’s all part of a whole.”

Open Innovation is not a new concept.  Academics have been writing about it for over 10 years. But LEGO Group is one of the few companies that has been able to take that theory into actual practice. 

“We don’t have a secret recipe,” he reveals. “We try a lot of things. Some of them work, some of them don’t. But you just keep building on top of the ones that work.”

“The important thing is to align the motivation of the participants with whatever it is that the company is trying to achieve. If you don’t have this balance between what you give and what you receive  - what you are putting into it and what you are getting in return – it’s not going to last,” Stiven explains. 

“As long as someone has a great idea that is in line with the values of the company and it doesn’t interfere or cannibalize any of the existing lines or intentions, then why wouldn’t we support them?”

photo of smooresara

Being in Another World

202 Times Viewed

_Jango_Fett’s first LEGO® Brick Film, Labo Escape, has an ending you wouldn’t see coming.  “I needed to make a good story because mostly brick films are based on the animation and not on the story,” The ReBricker of the Week explains. “I directed it without budget, just my LEGO [collection] and a camera.” The 17-year-old’s dream is to work at The...

photo of FreddieFH

Can you hear the Friends in Space Zombies?

183 Times Viewed

This Week’s Most Popular Bookmarks sends us on a journey to Paris and Space..And just like in a museum you can all about it through a pair of headphones: “While Stephanie is working in Space, Zombies are taking over Paris…”   Most viewed BRICKS OF THE DEAD - ZOMBIE CREATION: ARC DE TRIOMPHE This beautiful build of the Arc de Triomphe comes with a slight twist.. It&...

photo of smooresara

Mmm, Braaaaains….

246 Times Viewed

The apocalypse inspires Captaineo. That and zombies. The ReBricker of the Week likes to take official LEGO® models and zombify them, or in his own words, “re-imagine them to exist in a post- apocalyptic world overrun by zombies!” Both of his models featured in this article have been zombified, as you can see. “They have been modified for this new world to better help...

photo of digigrab

Strange Summer Vacations

231 Times Viewed

This Week’s Most Popular Bookmarks transport us to some faraway realms. From Bricksburg’s greatest sporting event, to animal husbandry in deep space, ending at a Parisian zombie apocalypse, we’re taking you places for your summer vacation… Most Viewed #LEGOCUP2014 For the second consecutive week, #LEGOCUP2014 is featured in our Most Popular Bookmarks! This time, it&...

photo of smooresara

Batman Needs Your Help!

178 Times Viewed

Well, really it’s Robin that could use some assistance. The problem is that Batman’s birthday is right around the corner and Robin doesn’t have a gift! He has been so busy helping to protect the people of Gotham City that he totally forgot to get a gift for Batman’s birthday. Now he needs your help to make sure that Batman’s special birthday is as awesome as the Caped...

photo of smooresara

No Longer a Lonely Game

286 Times Viewed

You’ll find self-proclaimed “die-hard Hong Kong LEGO® fan” 1029janet’s footprints all over the LEGO® community, whether she’s participating in local building contests, volunteering at events, or even traveling overseas to visit other LEGO user groups. “It is true that playing LEGO [bricks] seems to be a lonely game as you built it by yourself alone,&rd...

bricks in a box

Recent Bookmarks


  • Pin by Liz Rudolph on legos legos legos | Pinterest by Tony_Wan
    10 Times Viewed
  • Velvet Leader's X-wing by vitreolum
    49 Times Viewed
  • Micro Middle-Earth: Bag End by pjurkovi
    6 Times Viewed
  • Custom LEGO Lamp with built in display area for Lego Minifigures by Tony_Wan
    10 Times Viewed
  • Salade de Legome by jonathanbloi..
    222 Times Viewed
  • Maleficent by alanboar
    4 Times Viewed